May 31, 2011 0
Trendwatch: Insurance Industry Adopts Virtual Offices
A Better Virtual has reported several times on virtual offices gaining momentum in the insurance industry—and the momentum keeps building.
Two additional insurance firms have just announced that they are moving to a virtual office model to cater to customer needs and reduce costs. Both agencies partnered with Astonish Results, which is creating quite a niche for itself in the virtual insurance office world.
Remland Insurance just launched a Virtual Insurance Office. In the insurance industry, that essentially means a new Web site and Internet marketing campaign that aims to improve the way in which the agency connects with, markets to and serves the modern California consumer.
At the core of RemlandInsurance.com is a move to make the online shopping experience more informative and interactive. The new site offers clear product categories, and there are multiple ways to contact the agency, including a free quote form, social media sites and an 800 number.
Remland Insurance offers both a “Virtual Insurance Office” and custom “Virtual Insurance Agent.” The idea is to boost consumer engagement and provide the visitor with a more personal experience for the 60-year-old firm.
Meanwhile, on the other coast, John Yurconic Agency has launched a virtual insurance office of its own. The Pennsylvania insurance agency also has a new Web site and interactive digital marketing strategy to back it. Like RemlandInsurance.com, Yorconic.com aims to improve the way customers interact with the 40-year-old firm.
With such a strong move toward virtual insurance offices, it’s only a matter of time before the industry moves toward virtual offices for agents. This is already happening, but I expect the momentum will build as the cost-efficiencies become clear. With fewer house calls and fewer consumers visiting insurance agency offices, virtual offices make practical business since in this industry as they do in many other industries.