Aug 31, 2011 0
On many fronts, smaller is better. There’s a move toward smaller electronics devices that you can carry in your pocket without losing any technology power. And the nanotech revolution is all about shrinking atoms to for breakthroughs in everything from medicine to stain-resistance in clothing.
But smaller is not always better, especially when it comes to the perception of your small business. Indeed, small businesses and entrepreneurs can find often make a better impression on clients and prospects by, well, looking a little bigger than they really are. Let’s face it. Larger corporate clients are typically more comfortable thinking you have a team behind you. And what does it matter if that team is in-house or working from a virtual office in a remote location? These days, it really doesn’t.
“Clients are more comfortable with a business that seems substantial,” says Yori Galel, CEO of Opus Virtual Offices. “An entrepreneur may have great credentials, but if their business appears insignificant, clients can be lost by choosing to go with a larger company. It isn’t always fair but perception is important, and a business card and residential address won’t inspire confidence. Virtual offices solve this problem for only $99 a month.”
What is a virtual office? Again, people use this term loosely to describe many different variations on remote office space. For its part, Opus defines a virtual office as a complete business system that leverages state-of-the-art technology to create a flexible online workplace that enhances a company’s professional image allowing it to compete with bigger companies for very little cost.
So, with all this in mind should your small business opt for a virtual office space? Galel suggests asking yourself some questions to determine the answer:
1. Does your business have a prestigious address in a well-known location? A premium virtual office program lets you choose from hundreds of prestigious corporate addresses in large metros across the nation, like New York, Miami and Los Angeles.
2. Does your business use the latest digital technology to make communication fast, reliable and convenient? Limited features may signal to a customer that the company may be run on a shoestring. A virtual office offers a corporate phone and fax line, voicemail boxes that convert to e-mail audio files, and call transferring.
The bottom line: Customers want to know that a business is staffed with live people they can reach and talk to during a wide range of business hours. Quality virtual offices always include trained professional outsourced receptionists to answer calls and take messages.
So, does size matter when it comes to small business? Not really, but making a small impression could keep your business smaller than you’d like.