Jun 15, 2010
AnswerFirst Launches YouTube Channel for Tutorials
In a world where social media is becoming more dominant—and in an industry where workers are virtual by nature—it only makes sense for a company like AnswerFirst Communications to turn to YouTube to educate clients on its products.
AnswerFirst Communications, a telephone answering service that offers virtual receptionists and contact center solutions, just rolled out its own YouTube channel to help its clients and potential clients better understand how to use its client web interface.
Essentially, AnswerFirst offers a free Client Web Access (CWA) account to every answering service, messaging service, call center and virtual receptionist customer. The CWA lets clients log in to a secure environment where they can see real-time account data within the browser. Clients can pick up their messages, check invoices, make changes to their virtual receptionist accounts and more.
Streamlining Virtual Receptionists
Jim Smith, AnswerFirst’s Director of Inside Sales, says although the CWA interface is user-friendly, the company doesn’t want to limit usability by not providing clear and concise instructional materials. AnswerFirst plans to release several videos each month that educate consumers on how to use the new functionality in evolving products.
“Using screen capture software we have created a series of videos that are instructional walkthroughs of the most useful features of CWA. The video tutorials are available from within CWA as well as on our AnswerFirst YouTube channel,” Smith says.
“We launched the YouTube channel for the sole purpose of featuring our CWA tutorial videos because YouTube is easily accessible to users around the globe and it is integrated with Google’s search engine which makes it easier for users to find the videos.”
Where’s the YouTube Channel?
AnswerFirst clients seem to be happy with the new video tutorials.
Steve Smith, owner of AAA Appliance Services, says he’s used CWA to review his invoices since he first set-up his AnswerFirst account. But, he adds, he had no idea he could listen to all of his calls until he browsed AnswerFirst’s YouTube channel and saw a video. He says, “I’m looking forward to using the AnswerFirst YouTube channel more and learning more about the features of Client Web Access.”
What’s interesting to me is that AnswerFirst didn’t offer the URL to its YouTube channel. I typed AnswerFirst into YouTube and found one video that I wasn’t sure was really the right channel. On Google, I typed in “AnswerFirst YouTube channel” and stumbled on this URL. I thought perhaps it was a competitor because they didn’t use their brand name in the URL. But it is in fact the channel. You can visit it here to check it out for yourself. It’s pretty cool for a virtual receptionist company to take this step. Expect copycats.
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