May 7, 2010
FreedomVoice AdTrakker Targets Real Estate Agents
If you are in the real estate business, FreedomVoice has an interesting proposition for you. The company launched a service called AdTrakker last October that’s gaining some traction.
AdTrakker is an Interactive Voice Response (IVR) call capture lead generation and real estate agents are liking it. Even Baylor University is giving IVR technology the nod as the second most important lead generation system for real estate agents behind word of mouth referrals.
“Interactive Voice Response technology is a powerful tool for real estate agents,” says Eric Thomas, CEO of FreedomVoice. “Agents use the AdTrakker IVR system to maximize their advertising. Those who are not utilizing this technology are at a disadvantage.”
Anatomy of AdTrakker
Here’s how AdTrakker virtual receptionist works: Real estate agents get a toll free number and 100 individual extensions that they can use to serve up recorded information about real estate listings. When a prospect sees a real estate ad and calls the toll free number, AdTrakker captures their number, the listing for which they called, and many times can also capture their name and address.
After listening to the recorded information, the system can forward the call to a live real estate agent. Prospects can also leave a voice mail or request a fax with more information. The AdTrakker system also notifies real estate agents of the call immediately so they can get back in touch with prospects quickly.
Also important, the AdTrakker system offers analytics that show real estate agents which ads are driving leads so they can put more emphasis there and cut back on non-performing ads.
Real Estate Agent Speaks
“Monitoring our AdTrakker calls is like watching life happen. We see sellers calling our 888 number getting the real estate itch long before they would ever admit it to an agent,” says Bruce E. Garber, broker and owner at CENTURY 21 BHJ Realty, Inc.
“Phone number identification allows us to not only know who calls but the price range of the neighborhood they are calling from so we start thinking about the sale of the home they are calling on as well as the home they need to sell early on in the process. We now only advertise if we can measure the results. AdTrakker has allowed me to evaluate all advertising activities and make wise advertising decisions.”
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